Assignment: Helped leading Senior in-home care’s unique affiliate both fit in and stand out within their franchise system.
Specifically, worked on: • Brand within a Brand Strategy • Industry research • Reviews of competitors • Created Google and Yelp reviews • Social media - new icons, formula and series of Posts for Facebook and Instagram • Created fresh logos and graphics • Key Words and SEO revamp • Caregiver templates • Vanity urls • Localized Web pages